SErvices
Branding isn’t just about looking good, it’s about standing for something. We create bold, meaningful, and impact-driven brands that connect, provoke, and last.
Let's go beyond the obvious, dig into the real stories, and turn brands into something bigger than business. Our wild beasts with supersenses are ready to bring your vision to life.
The CORE
Our purpose is to show that profit and purpose can coexist and reinforce each other.
To set branding as a force for connection, creativity, and ethical transformation — building brands that don’t just sell, but serve.
Strategy & Positioning
Helping businesses define their purpose, market position, and narrative to create brands that make sense and make an impact. Learn more.
-
Brand Strategy & Purpose Definition: Finding the why behind your brand and making it a force, not just a business.
Market & Audience Insight: Identifying who your brand speaks to and how to build lasting connections.
Brand Story & Personality: Crafting a brand character that resonates emotionally and ethically.
Sustainability & Social Impact Strategy: Making sure your brand stands for more than just profit.
Identity & Experience
Creating a full brand identity — both visual and verbal — that shapes how people see, hear, and feel your brand, and delivers meaningful interactions (more than just a pretty logo). Learn more.
-
Brand Identity Design: Logos, typography, and design systems that reflect your brand’s purpose.
Verbal Identity & Tone of Voice: Defining how your brand speaks, writes, and expresses its values.
Brand Experience: Ensuring every interaction (online, offline) delivers a seamless, engaging, and on-brand customer experience.
UX & Digital Experience: Designing intuitive, engaging websites and platforms that enhance user experience.
Branded Content & Communication: Developing marketing materials, storytelling assets, and campaigns that bring your brand to life.
Growth & CONSISTENCY
Helping businesses activate their brand in the real world, maintain consistency, and build lasting relationships (because brands shouldn’t just exist, they should move). Learn more.
-
Marketing & Purpose-Driven Campaigns: Crafting campaigns that drive awareness, engagement, and action while ensuring they stay true to the brand’s core identity.
Brand Consistency Oversight: Monitoring brand execution across key channels, identifying misalignments, and ensuring your message, visuals, and strategy remain cohesive.
Internal Culture & Employee Engagement: Making sure your team lives the brand, not just sells it.
Strategic Brand Alignment: Training businesses on purpose-driven branding, ethical storytelling, and positioning brands within industries and culture for lasting impact.
BEYOND
THE CORE
From illustrating books to organizing raves, japai* is always finding new ways to push creative boundaries.
We champion rising talents, collaborations, and knowledge sharing, fueling creativity beyond commercial work.
empower your mission
Got a nonprofit or social initiative with a vision? We provide pro bono creative services to projects that align with our mission.
Send us your pitch at wolf@japai.agency — we’ll review every submission and choose projects that create real impact.
WITH OUR PRO BONO SERVICES
the trail
Our creative process isn’t about checking boxes, it’s about building brands that actually mean something.
It’s a wild, fearless, and strategic journey where bold creativity meets real impact.
01_ Find the Fire
Before we create anything, we dig for the truth.
Define the core purpose behind the project: what does this brand stand for beyond profit?
Identify what makes it impossible to ignore: the emotional hook, the cultural tension, or the urgent need.
Gather a diverse team and spark creativity through provocative questions, strategic insight, and fearless brainstorming.
🎯: A meaningful, purpose-driven foundation that fuels every decision forward.
02_ HUNT the Uncharted
The best ideas aren’t found on the beaten path.
Dive into unexpected disciplines, industries, and cultural movements for inspiration.
Challenge conventions: mix branding with activism, design with psychology, business with art.
Experiment with unconventional storytelling, bold aesthetics, and unexpected brand behaviors.
🎯: A treasure trove of disruptive, fresh, and meaningful ideas that push beyond the obvious.
03_ Tame the Chaos
Raw ideas are great. But impact comes from focus.
Test ideas against real-world relevance: does it make sense, stand out, and create real change?
Define the verbal and visual identity: ensuring messaging, tone, and design work together seamlessly.
Align every element with Japai’s values: nothing bland, nothing hollow, only bold clarity.
🎯: A strategic, purpose-driven blueprint — clear messaging, visuals, and execution that balance boldness with precision.
04_ Throw It to the Wolves
No idea survives without battle-testing.
Prototype, mock-up, and draft: get ideas out into the world fast.
Gather brutal, honest feedback from the team, stakeholders, and real audiences.
Cut the weak. Sharpen the strong. If it doesn’t ignite reaction, it gets reworked.
🎯: A hardened, impact-tested creative concept stripped of fluff, built to make waves.
05_ MARK the TERRITORY
Execution isn’t just about looking good, it’s about making people feel, act, and believe.
Design cohesive brand experiences: from identity to campaigns to real-world activations.
Ensure every touchpoint provokes, engages, and aligns with the brand’s deeper purpose.
Craft storytelling and communication strategies that cut through the noise.
🎯: A seamless, multi-sensory, high-impact brand experience that’s impossible to ignore.
06_ HOWL IT LOUD
If it doesn’t shake the ground, it’s not big enough.
Launch strategically and loudly using platforms, partners, and unconventional channels to make noise.
Engage communities, movements, and media to ensure the brand lives beyond just a campaign.
Measure success not just by numbers, but by cultural shifts, real-world change, and lasting relevance.
🎯: A brand that doesn’t just exist, but moves people, industries, and culture.
Every brand we build must spark meaning, challenge norms, and create real impact. No weak ideas. No empty aesthetics. Just branding that actually matters.
You in?
enhance your event
WITH OUR LECTURES & TRAINING SESSIONS
Looking for a captivating speaker to share valuable insights with your audience?
Need tailored interactive workshops to sharpen your skills and stay ahead of industry trends?
Ready to take your creativity to the next level and unlock your full potential?
Our training and speaking engagements cover a variety of topics related to creativity, design, and AI, providing a fresh perspective and actionable takeaways. Please reach out to us for your upcoming event.