Hello, you beautiful beasts.

We are japai*, the first, and so far the only, purpose driven branding agency from Bishkek.

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ABOUT

Our superpowers

[+] Finding Purpose

We identify and articulate a brand’s core reason to exist beyond profit.

[+] Building Strategy

We convert data, context and insights into clear & actionable brand strategy.

BIO

→ Juicy details

[+] Japainess

We generate unconventional directions while maintaining strategic discipline.

[+] Telling Stories

We express your strategy through systems that people get, remember and share.

We started just over a year ago and have already delivered 10 projects across different industries. Our work ranges from full branding platforms to fast visual refreshes when speed matters.

Scope includes naming, positioning, PMF alignment, tone of voice and communication systems. Also covers activation, internal alignment and building a shared culture around purpose, so the brand works inside the company, not only outside.

Our works

Janmates. A holistic branding overhaul for an emerging online bookstore, elevating their market presence and customer engagement.

• Strategic branding consultancy

• Distinctive identity development

• Reimagining product catalog

We crafted a cohesive brand ecosystem that resonates with the client's target audience and reinforces their unique value proposition.

Colorful packaging design with Kyrgyz text, "Made in KG"

Made in KG. An open call for the redesign of the "Made in Kyrgyzstan" logo. While our submission wasn't ultimately selected, the experience proved to be an invaluable opportunity for growth and creativity.

We developed a bold concept that aimed to capture the essence of Kyrgyzstan's rich heritage while projecting a modern, forward-thinking image.

JARR. A comprehensive branding service package for a local running club, which included:

  • Brand strategy development

  • Community engagement planning

  • Merchandise design and production

We successfully positioned our client for nationwide expansion, transforming them from a local club into a community-centric brand with national appeal and commercial potential.

Get inspired by the freshest, exclusive insights from Central Asia’s creative frontier, handpicked by japai*’s wild minds.

INSIGHTS

FAQ

  • In Kyrgyz, it directly translates to 'wild' and in the context of creativity, it implies ideas and concepts that break free from traditional norms, the raw power, instinctual creativity, and unique abilities of wild beasts. We’ve even coined the term 'japainess' to gauge the wild and unconventional nature of our concepts.

  • 'Wild Animals' is our creative concept that charges our creativity. Well, it's a quite unique approach in the creative game of Central Asia that uses a special lineup of powerful wild animals to create impactful branding strategies. It blends the wild power of animals with cutting-edge creative methods and technologies.

  • In different ways, 'japainess' or being wild in the creativity domain means we're more fearless when it comes to experimentation. This spirit shows up all across our business, allowing us to develop crazy ideas that capture attention. Our projects are not just different; they really show the daring attitude we love.

  • Absolutely, we can certainly accommodate a more conventional approach to suit your needs. Our team is adept at balancing creativity with the local traditions and values, ensuring that we can tailor the level of japainess to match your comfort zone and objectives, incorporating safer concepts.

    While we do have a passion for the bold and unconventional, our priority is to meet your needs and expectations. Rest assured, we're here to create a campaign that resonates with both your brand and your audience.

  • Konechno! While we're based in Central Asia, our services are accessible to clients around the world. Our wild beasts are well-equipped to handle projects across different time zones and cultures.

  • Yes, we offer pro bono services to social initiatives that align with our values.

  • Our pricing is customized to match the unique requirements and scale of each client's project. We don't offer one-size-fits-all pricing plans, but instead develop individual quotes based on the specific demands of your project and our value input.

  • Yes, we offer free consultations to discuss your creative needs and explore how we can help your business succeed.

  • Oh, they're living the dream! Picture this: luxury spas, DJs turning the lobby into their personal dance floor, and all-inclusive resort buffets. They're so good at self-care, they could write a book on 'The Art of Relaxation!' So, rest assured, our beasts are more than just surviving – they're thriving.