Hello, you beautiful beasts.
We are japai*, the first, and so far the only, purpose driven branding agency from Bishkek.
Our superpowers
[+] Finding Purpose
We identify and articulate a brand’s core reason to exist beyond profit.
[+] Building Strategy
We convert data, context and insights into clear & actionable brand strategy.
[+] Japainess
We generate unconventional directions while maintaining strategic discipline.
[+] Telling Stories
We express your strategy through systems that people get, remember and share.
We started just over a year ago and have already delivered 10 projects across different industries. Our work ranges from full branding platforms to fast visual refreshes when speed matters.
Scope includes naming, positioning, PMF alignment, tone of voice and communication systems. Also covers activation, internal alignment and building a shared culture around purpose, so the brand works inside the company, not only outside.
Projects
Client: Joğazine, formerly Wild Tulips
A name, product logic and visual system for a travel concept built around creative exploration, where the journey becomes a source of ideas. The project reframed tourism into a format closer to an editorial and creative practice.
Naming, Product Design, Positioning, Visual Identity
Client: tereng, formerly Evidence CA
A clear name, tone of voice and content strategy that turned analysis into a structured media experience. The focus was to make complex topics accessible without simplifying them, shifting from expert monologue to guided thinking.
Naming, ToV, Content Strategy, Media Brand
Client: Ebegei
A restrained visual system for a holding company that needed clarity, hierarchy and flexibility. The identity reflects growth and structure, allowing sub-brands to evolve independently while staying aligned at the core level.
Visual Identity, B2B, System Design
Get inspired by the freshest insights from Central Asia’s creative frontier.
FAQ
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In Kyrgyz, it directly translates to 'wild' and in the context of creativity, it implies ideas and concepts that break free from traditional norms, the raw power, instinctual creativity, and unique abilities of wild beasts. We’ve even coined the term 'japainess' to gauge the wild and unconventional nature of our concepts.
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'Wild Animals' is our creative concept that charges our creativity. Well, it's a quite unique approach in the creative game of Central Asia that uses a special lineup of powerful wild animals to create impactful branding strategies. It blends the wild power of animals with cutting-edge creative methods and technologies.
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In different ways, 'japainess' or 'Wild By Design' in the creativity domain means we're more fearless when it comes to experimentation. This spirit shows up all across our business, allowing us to develop crazy ideas that capture attention. Our projects are not just different; they really show the daring attitude we love.
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Absolutely, we can certainly accommodate a more conventional approach to suit your needs. Our team is adept at balancing creativity with the local traditions and values, ensuring that we can tailor the level of japainess to match your comfort zone and objectives, incorporating safer concepts.
While we do have a passion for the bold and unconventional, our priority is to meet your needs and expectations. Rest assured, we're here to create a campaign that resonates with both your brand and your audience.
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Konechno! While we're based in Central Asia, our services are accessible to clients around the world. Our wild beasts are well-equipped to handle projects across different time zones and cultures.
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Yes, we offer pro bono services to social initiatives that align with our values.
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Our pricing is customized to match the unique requirements and scale of each client's project. We don't offer one-size-fits-all pricing plans, but instead develop individual quotes based on the specific demands of your project and our value input.
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Yes, we offer free consultations to discuss your creative needs and explore how we can help your business succeed.
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Oh, they're living the dream! Picture this: luxury spas, DJs turning the lobby into their personal dance floor, and all-inclusive resort buffets. They're so good at self-care, they could write a book on 'The Art of Relaxation!' So, rest assured, our beasts are more than just surviving – they're thriving.