ABOUT

Japai is a creative agency based in Bishkek, CA. We make relatable campaigns that work for both you and your audience.

We aim to catalyze change, create lasting positive impact, and contribute to a brighter tomorrow for everyone.

the story

#mild2wild

Once upon a time, two close friends who loved unusual ideas got together. They were excited about advertising and didn't want to follow boring trends.

  • …this is how it started.

    We, a duo of bold creatives, banded together against the tide of dull and boring advertising. We missed the exciting campaigns of the past that made advertising fun and worth watching. We loved the bold ads from the 70s and 80s, which were not afraid to surprise and impress.

    We decided to make advertising an adventure again. We encouraged our clients to think differently and made every project enjoyable. Our unique and fearless approach was like that of wild animals. And the dull was something we refused to accept.

    We realized that our thinking was predatory. We resembled wild beasts on a hunt, as our strategies and ideas were bold and untamed. We decided to become the change we wished to see. So, our philosophy gave life to 'Japai', to the wildest creative agency in Central Asia.

the instinct

At Japai, our shared love for creativity guides everything. Our mission and vision are centered around this instinct. This strong passion is key to our work and motivates us to always aim for more than just the usual.

Mission

To enjoy the creative process

  • Our mission is to immerse ourselves in the joy of the creative process, embracing each project with passion and energy.

    We believe that it is this very delight in creativity that serves as a base for iconic campaigns. By fostering such an environment, we not only fulfill our creative aspirations but also deliver exceptional value to you.

    Our commitment to enjoying the process empowers us to break boundaries and craft narratives that captivate and engage audiences worldwide.

Vision

A distinctive CA ads & design legacy

  • Our vision is pioneering a Central Asian ads & design movement that leaves an indelible mark on creative history, similar to the Swiss school of design or Thai advertising traditions. To establish a unique CA creative identity that will be recognized as a significant contribution to the field. 

    In pursuit of this vision, we have set our sights on the prestigious Cannes Lion award. This accolade represents our commitment to achieving a level of creativity that not only captivates audiences but also drives tangible market success. 

the pack

To bring our vision to life, we assemble a team of diverse and passionate individuals who share our values and commitments aka monstrous beasts.

  • Co-Founder, CEO

    Andrey leads our group through the dark forest at night. His strong presence encourages us to explore new areas. Andrey's sharp senses guide us as we walk quietly through the snow. Our leader's confidence makes us feel creative and ready to change. Together, we follow Andrey, prepared to find new opportunities.


  • Co-Founder, Creative Director

    Rysbek is known for his ingenious and strategic nature. He is the one coming up with clever and out-of-the-box ideas to help our clients stand. With his keen eyes, he dissects market trends, identifies the most creative solutions, and shapes Japai's creative environment and culture.

join the pack

If you're ready to be part of a vibrant and forward-thinking creative agency, we want to hear from you! Do:

1. Choose a beast totem for yourself

2. Specify your superpower

3. Send your CV to wolf@japai.agency

jr. account manager

🎯🎯

jr. account manager 🎯🎯

  • Do you have a keen eye for design, a passion for visual storytelling, and a flair for creativity? Japai is in search of a talented Graphic Designer to bring our campaigns to life. This role provides the opportunity to work on diverse projects, and contribute to the visual identity of Japai.

    Key responsibilities:

    • Conceptualize and design engaging visual content

    • Collaborate with the beasts to develop creative solutions

    • Ensure consistency in brand messaging

    • Stay updated on design trends and best practices

  • Are you a driven individual with a knack for building strong client relationships and managing projects? We are seeking a Junior Account Manager to join our team. This role offers an exciting opportunity to work closely with clients, collaborate with creative teams, and drive the success of our projects.

    Key responsibilities:

    • Act as a liaison between clients and the pack

    • Manage project timelines and deliverables

    • Develop and implement account strategies

    • Ensure client satisfaction and retention

graphic designer

✏️✏️

graphic designer ✏️✏️

motion designer

🎉🎉

motion designer 🎉🎉

  • Are you passionate about bringing designs to life through animation, with a knack for visual storytelling and a creative spirit? Japai is seeking a talented Motion Designer to add dynamism and flair to our digital content.

    Key responsibilities:

    • Conceptualize and create captivating animations

    • Participate in brainstorming sessions, present ideas, and incorporate feedback

    • Continuously update skills and knowledge of emerging technologies, design trends, and animation techniques

We base our work on four fundamental guiding principles, an essential checklist before starting a new project. Every Japai monster instinctively aligns their actions with these values. 

the flair

  • We are united by a passion for creative excellence that is at the heart of everything we do. It fuels our pursuit of creating not just advertisements or logos but art. We are continuously inspired by the world around us and channel this energy into creativity that is powerful, evocative, and emotionally compelling. Our passion is our driving force, motivating us to push the limits of our imagination.

  • Collaboration is the cornerstone of our culture and success. At Japai we cultivate an atmosphere where every voice is heard, every idea valued, and every team member empowered. This extends beyond our walls to our clients and the broader creative community. We believe that by collaborating, sharing insights, and combining our strengths, we can produce work that resonates on a global scale.

  • In a world that evolves at breakneck speed, we embrace change and are committed to staying at the forefront of technological advancements, including the use of Artificial Intelligence. Our agency values innovation not as a mere buzzword but as a tangible practice that we integrate into our operations and productions. By harnessing the power of cutting-edge tools, we aim to unlock new creative possibilities that redefine what's achievable. 

  • We believe that the best work comes from not only being serious about our goals but also enjoying the ride. A spirit of fun permeates our culture, reminding us that creativity thrives in light-hearted environments. We celebrate the quirks, and the joyous moments that make our work and our relationships unique. By fostering this atmosphere, we stay creatively nimble and maintain a fresh perspective that often leads to the most innovative ideas.