ABOUT

japai* is a purpose-driven branding agency from Bishkek, Central Asia. We don’t just make logos — we create brands that mean something. Every campaign, every design, every story we craft isn’t just about selling, it’s about connecting, provoking, and driving real impact.

Our purpose is to redefine branding as a force for connection, creativity, and ethical transformation, building brands that don’t just sell, but serve.

the story

#mild2wild

Once upon a time, two close friends obsessed with bold ideas decided they’d had enough of hollow brands and boring, predictable advertising.

  • We were just two creatives, fed up with forgettable campaigns that lacked guts. We missed the golden era of advertising, when brands weren’t afraid to be bold, clever, and impossible to ignore.

    We wanted to bring that spirit back. To make branding an adventure again. To challenge clients to think differently. To refuse the dull, the safe, the uninspired.

    Our instincts were predatory, our thinking, untamed. Strategy felt like a hunt. Creativity felt like survival. So we embraced the wild.

    We became japai*.

the instinct

At japai*, creativity isn’t a job — it’s instinct.

We’re wired to challenge, provoke, and push every project past the limits of what’s expected. That’s why we create meaning, cultural relevance, and movements.

Mission

To enjoy the creative process.

  • Creativity is at its best when it’s genuine, fearless, and driven by passion. Our mission is to fully immerse ourselves in the creative process, not just as a job, but as something we love doing.

    We find joy in crafting bold ideas, in seeing our clients get excited about the work, and - most importantly - in knowing that our creativity leaves a real impact on society and the environment.

    When creativity is fueled by purpose, it doesn’t just sell, it sparks change. That’s why we push boundaries, challenge norms, and create branding that isn’t just beautiful, but meaningful.

Vision

A world where every brand has a purpose beyond profit.

  • We envision a world where businesses drive social change, sustainability is second nature, and branding is a force for real impact. In this future, brands don’t just compete for attention, they take responsibility, create connections, and transform industries.

    At japai*, we believe branding should be more than aesthetics or market share. It should stand for something, spark conversations, and leave the world better than it found it.

    We don’t wait for this future, we build it. Every brand we craft makes sense, makes waves, and makes a difference.

the pack

Black asterisk symbol on white background. japai* icon.

A wild vision needs a fearless team. We gather diverse, passionate minds who don’t just think outside the box, they tear it apart.

Futuristic robotic fox in a high-tech suit with cybernetic elements.

  • Co-Founder, CEO

    Andrey leads the pack through the unknown. He keeps us moving forward - fearless, sharp, and always hunting for the next big opportunity.

Futuristic robotic android with bird-like helmet, white and orange design, intricate details.


  • Co-Founder, Creative Director

    With an eye for strategy and bold ideas, Rysbek sees what others miss. He shapes Japai’s creative culture, pushing brands to be unforgettable.

join the pack

Think you belong in the wild? Prove it.

  1. Choose your beast totem

  2. Define your superpower

  3. Send your CV to wolf@japai.agency

No followers, no fences, no fear. Just bold minds ready to make branding wild again.

jr. account manager

🎯🎯

jr. account manager 🎯🎯

  • Do you have a keen eye for design, a passion for visual storytelling, and a flair for creativity? japai* is in search of a talented Graphic Designer to bring our campaigns to life. This role provides the opportunity to work on diverse projects, and contribute to the visual identity of Japai.

    Key responsibilities:

    • Conceptualize and design engaging visual content

    • Collaborate with the beasts to develop creative solutions

    • Ensure consistency in brand messaging

    • Stay updated on design trends and best practices

  • Are you a driven individual with a knack for building strong client relationships and managing projects? We are seeking a Junior Account Manager to join our team. This role offers an exciting opportunity to work closely with clients, collaborate with creative teams, and drive the success of our projects.

    Key responsibilities:

    • Act as a liaison between clients and the pack

    • Manage project timelines and deliverables

    • Develop and implement account strategies

    • Ensure client satisfaction and retention

graphic designer

✏️✏️

graphic designer ✏️✏️

motion designer

🎉🎉

motion designer 🎉🎉

  • Are you passionate about bringing designs to life through animation, with a knack for visual storytelling and a creative spirit? japai* is seeking a talented Motion Designer to add dynamism and flair to our digital content.

    Key responsibilities:

    • Conceptualize and create captivating animations

    • Participate in brainstorming sessions, present ideas, and incorporate feedback

    • Continuously update skills and knowledge of emerging technologies, design trends, and animation techniques

If you’re here, you’re not just a designer or strategist, — you’re a builder of brands that actually matter. Before you start a project, check yourself against these principles. If you can’t tick them all, fix it or drop it.

the flair

  • Logos are cheap, meaning isn’t.

    A brand without purpose is just noise. We don’t just make things look good, we make them mean something. If a project doesn’t stand for something bigger than profit, it’s not worth doing.

    → If it doesn’t create change, why are we making it? Seriously, why?

  • Creativity without risk is dead. Every project needs an edge sharp enough to stop people in their tracks. If it feels safe, it’s probably useless. Bring ideas that scare you, provoke others, and challenge everything that’s been done before. If everyone’s afraid to do it, that’s exactly what we should be doing.

    → If it doesn’t turn heads, it’s not ready. And if it does, make it turn faster.

  • Easy roads don’t lead anywhere new. New tools? Learn them. New methods? Master them. Borders? Break them. If you’re not uncomfortable, you’re not growing. We build brands by taking the routes no one else dares to take.

    → If you’re not lost sometimes, you’re not exploring enough. And Google Maps won’t help.

  • Praise doesn’t make us better — honest, brutal feedback does. If something isn’t working, say it. If your idea is weak, push it harder. Comfort is the enemy of excellence. Great work happens when we question everything, even ourselves.

    → If everyone nods, something’s wrong. Or they’re just being polite. Either way, fix it.

  • Push further, because surface-level is for kiddie pools.

    Good ideas are easy. Great ideas take work. Never settle for the first concept. Tear it apart, rebuild it, find the edge. Ask why until you hit the truth. A brand’s real power isn’t in what it looks like, it’s in what it means, how it moves people, and why it exists in the first place.

    → If it feels good enough, it isn’t. Try harder, or try something else.